About
Dynamic Social Media Manager and Content Strategist with expertise in digital storytelling, brand positioning, and online community engagement. Proven ability to develop result-oriented content calendars, optimize for reach, and leverage analytics to drive marketing decisions. Bringing a structured yet human-centric approach to digital communication, I excel at managing brand pages, leading editorial teams, and executing impactful digital projects for both businesses and nonprofits.
SAMUEL OLAITAN ALABI
SOCIAL MEDIA MANAGER | CONTENT STRATEGIST | DIGITAL MARKETING
Lagos, NG.Work
Luxano Global (Real Estate & Digital Marketing)
|Social Media Management Role
Lagos, Lagos State, Nigeria
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Summary
Develops and implements comprehensive social media strategies to align with brand goals, increase audience engagement, and drive platform-specific growth for a real estate and digital marketing firm.
Highlights
Developed and implemented weekly and monthly content strategies that significantly increased audience engagement through targeted, platform-specific messaging aligned with brand objectives.
Constructed data-driven content calendars, enhancing posting consistency and improving audience retention across diverse social media platforms.
Analyzed performance metrics using advanced insights and analytics tools, leading to strategic adjustments that optimized engagement trends.
Contributed to successful brand awareness campaigns by developing engaging captions, providing visual content guidance, and formulating effective hashtag strategies.
Artifacts Creatives
|Founder / Content Strategist
Lagos, Lagos State, Nigeria
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Summary
Led as Founder and Content Strategist, developing and executing custom content strategies for SMEs and personal brands to enhance market visibility and audience interaction.
Highlights
Developed and implemented tailored content strategies for diverse SMEs and personal brands, significantly increasing brand visibility and audience interaction across digital platforms.
Streamlined content operations by efficiently managing posting schedules and comprehensive analytics reporting, enhancing clients' brand communication efficiency.
Managed multiple brand pages, optimizing community engagement strategies, and delivering detailed monthly growth reports to inform strategic content adjustments.
Designed compelling visual concepts and storytelling narratives, effectively strengthening brand recall and reinforcing brand identity for clients.
Centicini Research Ltd
|Media Volunteer (CINDRA 25')
Lagos, Lagos State, Nigeria
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Summary
Supported the CINDRA 25' media team in documenting conference activities, converting content into public-facing messages, and enhancing social content adaptation.
Highlights
Assisted the CINDRA 25' media team in documenting conference activities and transforming complex content into accessible public-facing messages for the Data Analysis and AI Research conference.
Provided key contributions to CINDRA 25' content scheduling, performance reporting, and analytics, ensuring efficient content flow and timely dissemination.
Facilitated social content adaptation efforts, which enhanced audience understanding and engagement with conference materials across various platforms.
RCCG Chosen Assembly Parish
|Team Lead Editorial Unit
Lagos, Lagos State, Nigeria
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Summary
Directed an editorial team responsible for producing weekly and special event publications, ensuring effective community communication and engagement.
Highlights
Led an editorial team in producing high-quality weekly and special event publications, ensuring timely delivery and consistent messaging.
Initiated and produced "Wednesday Capsules," a weekly themed content summary, which significantly boosted community engagement and streamlined information dissemination.
Managed and optimized community responses and online inquiries, fostering positive interactions and clear communication channels.
Developed impactful visuals and pictorial content representations for scheduled events, enhancing thematic understanding and audience engagement.
Education
Ekiti State University Ado-Ekiti
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BACHELOR OF SCIENCE (BSC.)
SLT BIOCHEMISTRY
National Institute of Science Laboratory Technology (NISLT)
ASSOCIATE INSTITUTE OF SCIENCE (AISLT)
LABORATORY TECHNOLOGY
EKiti State University Ado-Ekiti
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DIPLOMA CERTIFCATE
SCIENCE LABORATORY TECHNOLOGY
Languages
English
Certificates
Virtual Assitant
Issued By
Express Training Academy
Principles, Implementations Of Core Social Media Management Concepts
Issued By
Luxano Group Academy
Foundations and Fundamental of User Experience Designs and Interface
Issued By
Google Coursera
Skills
CRM & Project Management
Social-Media Management
Content Strategy
Digital-Campaign
Support Social
Listening Brand
Storytelling
Target Audience & User Research
Content Scheduling
Reporting & Analytics
Trends Research
Copywriting Ghostwriting
Facebook/Instagram/TikTok
Optimizations
Visual Edits (Capcut)
Graphic Design (Canva, Pixelab, Figma)
References
MR Joshua
Team Lead, Branding and Media, Luxano global (Real Estate and Digital Marketing) +234 915 644 9503
Ndidi Precious
Head of Media, Centicini Research LTD +234 703 677 6424
PASTOR S.R OMOYAJOWO
Pastor in charge of Parish, RCCG Chosen Assembly Parish, Transfiguration Zone, Ekiti State Province 9 +234 806 546 3672